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EXPERIENCE-LED STRATEGY
After getting inspired while helping a UX Studio with their growth strategy, I spent most of 2018 researching how Design Thinking methodologies can be applied to strategy-making activities in organisations.
Misconceptions are still the biggest barriers to implementing a design mindset. But there are design tools that can be used to work with your organisation when developing your strategy.
I presented my findings and some tips and tricks on at UXPA2019. My presentation was captured visually by @beemcog
Following UXPA2019, I started publishing more information on my LinkedIn page.
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Design Thinking | Thinking Design
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Article 1: The Strategy Spiral: Visualising Design-led Strategy
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